According to the founder of Indiegogo, a crowdfunding company, crowdfunding can be a great way to raise funds for your small business or startup. According to Slava Rubin:
Get 40% - 60% of your funding from friends, family, others that are interested in you and your business. You can then get 20% or so from crowdfunding. The additional PR you get from your crowdfunding campaign will generate a portion of the remainder of the funds.
If you have a money raising campaign, then use create and post a video as part of your campaign.
Per Mr. Rubin, the benefits of using crowdfunding to raise money are as follows:
- Gage demand, mitigate risks.
- Test your market
- Get extra promotion from all the extra social media.
- Get actual customer data. (Highly valuable, of course!)
- “You get money.”
To see the actual video, go to How to Run a Successful Crowdfunding Campaign.